Annabel Lutz
Head of Product at Holzkern - Eine Marke Der Time For Nature Gmbh
Based in Vienna, Austria
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Seniority
Director
Department
Sales & Business Development
Location
Vienna
Industry
Retail Apparel and Fashion
Company size
122
Contact information
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a•••••••@holzkern.com
Phone
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Background
About Annabel Lutz
Curious by nature and driven by results, I bring a unique blend of creative energy and strategic focus to everything I do—whether I’m managing organizational transformation or privatly throwing clay on a pottery wheel. With 10 years of experience spanning supply chain, project management, and finance, I specialize in transforming complexity into clarity and strategy into execution. From advising senior leadership at Swarovski to leading global initiatives and co-creating brand collaborations with names like SKIMS, I operate at the intersection of operational excellence and creative problem-solving. My career began in finance at GE Power, where I built a strong analytical foundation and developed a sharp eye for process and performance improvement. Today, I’m known for my ability to connect the shopfloor to the C-suite, drive organizational transformation, and craft compelling narratives that influence decisions and inspire progress.
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