Annabelle Ingram

Background

About Annabelle Ingram

As a Performance Marketing Executive at Superdry, I primarily manage our affiliate partnerships, collaborating closely with agencies and publishers to drive brand exposure and revenue growth. In addition to affiliate marketing, I support the wider performance team across paid social and SEO initiatives—allowing me to combine both creative thinking and data-driven analysis in my day-to-day work. My skill set includes budget management, negotiation, creative strategy, performance optimization, and relationship-building within our affiliate network. I currently manage partnerships with well-known brands such as LTK, UNiDAYS, and Stylink. A passionate fashion enthusiast, I also enjoy writing about the latest fashion and beauty campaigns and trends. I'm proud to contribute as a Fashion and Beauty Columnist for Because of Marketing, where I merge my love for storytelling with my industry knowledge.