Anne Broda

Background

About Anne Broda

Whether working one-on-one with staff to coach everyone to their greatest level of success, or developing strategies to move the sales and profits of an organization forward, I bring a passion for learning coupled with a high degree of emotional intelligence to my work as a leader. Drawing on my successful sales background, I have successfully recruited and trained both inside, outside and distributor sales representatives. I have been able to relate to and provide guidance to sales representatives through a coaching approach that honors where they currently sit as a sales representative while inspiring them to hit goal and beyond. I have experience working with both seasoned and new representatives, and I tailor my approach to working with each individual to improve in areas where they have room. Whether coaching an employee to demonstrate a better attitude, a more proactive approach, stronger closing skills, or confident prospecting skills, I approach the coaching conversation with empathy and a plan for success. I have successfully led many sales teams to achieving and exceeding annual growth goals using this approach. I consider each representatives success part of my responsibilities as a manager, and regularly meet with representatives to monitor account and pipeline activity. I have years of experience managing sales, marketing and company budgets and have developed and implemented strategic initiatives that have made a measurable impact. This includes working at a high level to conceptually craft a sales strategy, CRM deployment and adoption plan, branding or product roll-out initiative, marketing plan, or new lead generation avenues – as well as working tactically to successfully implement ideas. Working cross-functionally with other departments, I have created and managed reports that not only measure the successes and areas for improvement within my own teams, but also within departments that interact and depend on the teams I manage.