Anne Soderstrom

Background

About Anne Soderstrom

I'm passionate about the transformative power of brand and purpose marketing. I've had the privilege of jumpstarting growth across 70 countries for brands including JanSport, Royal Robbins, and, Fellow. My areas of expertise encompass an extensive range of skills. I excel in brand repositioning and brand purpose, crafting brand events that resonate with audiences across the globe. I'm also well-versed in omnichannel marketing strategy and go-to-market strategies. In all my endeavors, I've grounded my approach in market and consumer research, understanding the dynamics that drive successful branding. I've adeptly managed agencies and vendors, forging partnerships that drive results. My commitment to staff development and leadership has been at the core of my ability to build high-performing teams that consistently deliver. Budget development and management are essential to any successful marketing strategy, and I've honed these skills to perfection. Whether your organization is looking to reposition a brand, develop a comprehensive marketing strategy, or create compelling events, I'm ready to get to work and help your brand grow. Areas of expertise include- Brand repositioning and brand purpose - Brand strategy - Global brand management - Omni-channel marketing strategy - Event creation, planning, management, and logistics - Corporate Events - Content strategy, mapping & creation - Integrated campaigns - New product launch & GTM strategy - Campaign & creative direction