Anne-Sofie Madsen

Background

About Anne-Sofie Madsen

What am I passionate about? I’m passionate about marketing, strategy and business development. I’ve always been passionate about innovating and reassessing industries. I enjoy exploring existing ideas and understandings of a given product and presenting a whole new way of thinking to customer and clients. I operate with an open mindset towards people, concepts, problems and plans, where the ability to be flexible in relation to situations and learning have been critical elements for my successes. Plan, Do, Study, Act I work on the basis of the PDSA model (The Improvement Methodology) – Plan, Do, Study, Act. In my view, one must never be afraid to try anything new, experiment or innovate, and at the same time one should never be too proud to reassess and evaluate critically on strategies and practices. This approach is my go-to guide for improvement, development and growth of a company. I’m not afraid to fail but have a ‘back on the horse’-mentality that enables me to act in a very volatile and dynamic environment and industry-"If the plan doesn't work, change the plan, but NEVER the goal." Create Value and Growth My focus is always on the client – you have to meet these at eye level, listen and understand their challenges, so that you can create a product, service, brand and/or strategy that give the customers value and thereby the company can grow. Growth, goals and improvement are three core concepts I use to create value both within the company and for the company’s customers. Focused and proven goals lead to improvements and process optimization that add to an escalated increase in the company’s growth and revenue.