Anne Vincent

Background

About Anne Vincent

Accomplished marketing leader, relationship builder, and event planner with 20+ years of experience with major brands, including Burberry, Vogue, and Clarins. Throughout my career, I have planned, managed and executed hundreds of highly successful brand-building and revenue-generating marketing campaigns. I served as a key member of a global marketing team that developed and executed comprehensive event, print, digital, and influencer programs. Career highlights include: Developing a multimillion-dollar event marketing operation for Burberry that increased brand visibility and created new revenue streams. I transformed the company’s Event and Partnership role into an integral component of its brand-building and revenue-generating operation in the Americas. Consistently generating a strong ROI for marketing programs and events. Significantly increasing store traffic, client engagement, and revenue by re-imagining themed in-store animations. Spearheading exclusive, large-scale brand-building events, including product launches, new store openings, moderated discussions, upscale cocktail and dinner parties, and executive meet-and-greets. Working with Burberry’s marketing team in London to plan and coordinate digital marketing campaigns. I aided in message development, influencer campaigns, and social media planning, as well as strategy design for print advertising, media buying, and budget allocation. Creating and managing the “Vogue 120” influencer program for Vogue Magazine, a successful initiative that enhanced event marketing campaigns and provided added value to advertisers. Serving as the media spokesperson for Vogue. I communicated the brand’s messaging in live television interviews, and presented fashion trend reports to major corporations. Planning and directing major signature events for Vogue in key markets across the U.S. I have dual UK and US citizenship. I currently live in New York City and visit London regularly.