Anne Watson

Background

About Anne Watson

Digital marketing and WordPress website manager, with a focus on boosting conversions, ROI and traffic for large, complex campaigns.*Skilled with InfusionSoft campaign and WordPress site development. Advanced training with certificate as a Infusionsoft Trained User.*Comparison Shopping Engine feed management and affiliate program management *Primary Clients: Discount Tire, Sears, Estee Lauder. Consulted for real estate, education, travel, BtoB, software clients.*Online content editor and writer. Write sparkling & smart copy for clients that is optimized for Search Engines. Written for a variety of sectors, both for print and Web.*Web analytics: Google Analytics and Omniture Search Center.*Social Media: Designer and content writer for WordPress blogs.*PPC campaign Management. AdWords certified. Handled Million+ campaigns for client, including bid management, campaign setup and research, optimization and reporting.*Online banner and branding campaign. Setup, monitor and analyze million+ campaigns across multiple vendor networks.*Background in Journalism. Started out as a small-town reporter covering fires in LaPorte, Ind. Moved to NYC and worked for Dow Jones. Became a News Editor at Wall Street Journal Online; covered breaking news from Asia and Europe on the night desk. Specialties: Journalism, SEO, Link Development, Search Engine Optimization, PPC, Pay Per Click, Web Content Management, Finance Technology.