Annie Allman

Background

About Annie Allman

I love to dive in - understand the competitive landscape, pick apart a P&L, become my customer, walk a mile in an employee's shoes, rip into customer data - then synthesize all the inputs into a clear, coherent strategy that all stakeholders can embrace and execute. My desired outcomes? Drive profitable revenue, spike customer loyalty, develop passionate team members and create customers that are brand apostles. I thrive on the excitement of new ideas, variety, incongruities and possibilities. Expertise includes: Leadership •• Marketing Strategy •• Strategic Planning •• P&L Management •• Multidisciplinary Teams •• Advertising •• Voice of the Customer •• Operations •• Loyalty Marketing •• CRM ••Government Relations •• Labor Relations •• Brand Strategy •• Events •• Strategic Alliances ••Linear & Digital Media •• Marketing Analytics •• Social Media •• Public Relations •• Regulatory •• Market Research