Annie Short

Background

About Annie Short

I’m a product and merchandising leader with deep experience building and scaling consumer brands through periods of growth, complexity, and change.I’ve spent my career inside founder-led and PE-backed businesses, leading end-to-end product and merchandising organizations and shaping multi-year product and assortment strategy. My work sits at the intersection of brand, consumer insight, and commercial discipline, with a focus on building focused product systems that drive durable growth. I’ve led global portfolios, launched new categories, and operated at meaningful scale, with direct responsibility for revenue growth, margin, and long-term brand equity.Alongside my role as Chief Product Officer at Halfdays, I work with a small number of consumer brands through Shortform Studio, my advisory practice focused on product strategy, assortment architecture, and decision-making at moments of scale. This work is intentionally selective and designed to support founders, leadership teams, and investors as they navigate inflection points with clarity and focus.I’m most effective as a strategic architect and operational scaler, helping teams make the hard product decisions early so execution downstream is simpler, more aligned, and more durable.