Anouk Brussel

Background

About Anouk Brussel

Throughout my career as a senior (digital) marketing and commerce lead, I’ve had the privilege of wearing many hats — consultant, entrepreneur, and team leader. I've guided diverse teams of digital specialists, marketing experts, and developers, always pushing the boundaries of what’s possible. With a firm understanding of both owned and third-party commerce platforms, I’ve led transformations that redefine businesses, helping them thrive in the digital space and accelerate e-commerce P&L's. From fast-moving consumer goods to retail, automotive, and even bike and care industries, my journey has been shaped by a broad spectrum of industries. I’ve become known not only for creating cutting-edge strategies but also for implementing them and then steering the business P&L's to ensure success. What truly sets me apart, though, is my leadership style. I’m driven by empathy, believing that trust and transparancy is the cornerstone of growth. By fostering an environment where people feel empowered and supported, I’ve seen individuals rise to their full potential, contributing to both their success and the success of the businesses we build together. Every day, I’m motivated to inspire and motivate those around me guiding them to achieve the best version of themselve and also improving myself as a leader and teamplayer. Specialties: authentic leadership l consumer marketing l customer journey management l agile working methods (Scrum, Kanban) l connecting & energizing people l creating change and defining new business propositions l paid, owned and earned media l analytics & DMP l commerce l SaaS l PaaS l marketplaces | CRM | campaign management | customer service | program manager | communicating and report C-level stakeholders