Anouk Schofield

Background

About Anouk Schofield

I am a passionate, interdisciplinary creative with deep expertise in branding – from brand vision to brand identity, innovation and design. My recent projects have been as exciting as they have been diverse – from redesigning the look and feel of an entrepreneurial fin-tech start-up, to creating the brand vision and re-positioning of a global CPG corporations' social enterprise brand, to designing brand identities and apparel for one of the worlds best known cycling brands. With a career spanning 3 continents, multiple categories and industries, I have had the pleasure of working with some truly great brands and clients, both big and small – from the corporate sector, financial tech, hospitality, arts & theatre, government and legal sectors – to consumer electronics, personal care, health & wellness, wine & spirits and CPG. Expertise: BRAND VISION: New brand creation and development, brand vision, brand positioning & brand book creation (consumer aspiration, brand purpose, mission, character, values and guardrails etc), visual and verbal expression principles BRAND IDENTITY & EXPRESSION: Brand identity, architecture, logo design, print design, brand assets, brand guidelines, website design, presentation design & templates, environmental graphics & signage, packaging design, surface design BRAND GROWTH & INNOVATION: Innovation platforms, idea generation, innovation concepts, growth plan and innovation roadmaps