Anshika Vaish

Background

About Anshika Vaish

Businesses rarely fail because of poor execution.They struggle because they misread how consumers think.I founded The Consumer’s Mind to bring strategic clarity to that problem.My work centres on consumer decision intelligence, understanding the psychological, behavioural, and perceptual forces that shape attention, trust, pricing acceptance, and purchase behaviour. I translate those insights into a structured growth strategy for founders, marketing leaders, and operators.I work on questions such as:• Why does demand plateau despite product-market fit?• Why does pricing resistance emerge even when value exists?• Why do competitors gain preference without superior products?• Where does friction disrupt the buyer’s decision journey?My approach is analytical, commercially grounded, and long-term oriented.I focus on decision architecture — designing positioning, value framing, and strategic direction around how people actually evaluate and choose.Because sustainable growth isn’t driven by louder marketing.It’s driven by a clearer understanding.The ambition is to build a globally respected advisory firm in consumer behaviour and strategic growth — one that helps businesses compete on insight, not noise.If you are building or scaling a company and want to understand how your customers truly decide, I’m open to meaningful conversations.