Anssi Heikka

Background

About Anssi Heikka

I’m a commercializer of creativity with deep expertise in value-based selling. My passion is helping brands turn ideas into measurable business impact by combining strategic thinking, creative solutions, and data-driven execution. As Director of Video Sales at Sanoma, I lead the growth of video services, ensuring they play a major role in Sanoma's service business. My focus areas include: Consultative, value-based selling: understanding client business objectives and designing video and content strategies that deliver ROI. Integrating service sales with media sales: acting as the key link between Content Studio and media teams to deliver seamless, full-funnel solutions. Core strengths- Value-based selling & account leadership - Video commercialization & content strategy - Team enablement and cross-functional collaboration I believe the best results come from bold ideas, strong partnerships, and a relentless focus on business outcomes.