Antara Thakuria

Background

About Antara Thakuria

Analyst with 4+ yrs experience spanning Functional, Business and Research-based Big Data analytics relevant to Marketing division with a focus on Account-Based Marketing and Lead Generation teams (Organic & Inorganic).Proficient in leveraging customer data sources to develop efficient methods and integrate technologies for streamlined processes, aimed at boosting retention rates.Experience as a Performance Analyst focused mainly on SEO Strategy Implementation performing A/B testing to enhance SEO strategies on brand websitesExperience as a Business Analyst with over 2 years in the field of B2B Marketing including, Experiential & Enterprise market-based Account Based Marketing within SaaS based Financial Supply Chain Management industry.Interacting with key Stakeholders across the company, including Marketing Leaders (VP & above) to help evaluate & analyse their teams’ performances, analyzing key problem areas and providing insights into program performance including Cost – Value Analysis.Program Manage the Weekly Business Reviews, including, Data Gathering, Data & System design, Identifying & Capturing key business and functional requirements analysis, Data Gathering & analysis, Executive presentation & Data Insights.Project Owner Experience with complete ownership for the Experiential & Enterprise market business review including Analysis and Validation of the Results & ObjectivesResponsible for complete Documentation across key Data Science areas of Data Gathering, Data Processing and Data Visualization