Anthea Meredith

Background

About Anthea Meredith

Master service designer and engineer helping businesses improve the quality of interactions with employees and stakeholders by creating boutique, people-centred designs that encourage kind and meaningful mutual connection. When we think about design, we often think of physical objects like tables or cars, or digital products like an app or website. I specialise in things we can’t see or touch, but significantly influence the people and customer experience you offer. Welcome to the world of service design and engineering. When you understand why people make certain choices, you gain the essential insight to create customised designs that tap into this rationale. It’s all about collecting, identifying and shaping intangible concepts; using them to help you connect with meaning and purpose. Do you know the needs and desires of the people who choose your product or service? Or, more importantly, of those who don’t? By spending time with your employees, customers and potential customers, I’m able to visualise and articulate complex problems and concepts, breaking them down to reveal their true intrinsic value. Armed with this insight, I facilitate and help to redesign and reorganise your strategy to breathe new life into your goals aligning with the people they’re designed to serve. This approach ensures that your solutions are not only fit for purpose but are relevant to the people you create them for. Using human insights and stories, I inject empathy into your processes, creating meaningful connections that empower people, practices, content and technology. My methodology is simple: I believe in working closely with you to deeply understand how things are now and how you envision them in the future. This is critical, as I don't believe in introducing changes without first unpacking and analysing the current situation. Only then can I successfully navigate through the clutter to design and build a future-focused framework that solves your unique problems and transforms how things are done. This way, we foster an empathetic, kind and collaborative workforce with the processes and tools to deliver beauty and magic in every experience they offer - enabling change that supports sustainability and underpins purpose. This people-first approach helps to ensure buy-in, ownership, and increased confidence during the implementation process allowing for the effective transfer of skills so that the service design and the engineering mindset remain forever. This is my legacy to your business, and yours to your people and customers. Let’s start today.