Anthony Baker

Background

About Anthony Baker

Partnering with iconic companies to drive measurable growth at the intersection of business, innovation, strategy, brand and design. I'm a seasoned business and innovation leader, strategist and technologist with 25+ years of experience across LATAM, USA, EMEA, APAC and Japan. As founding member of R/GA Japan and Managing Director, I have created a unique positioning in Japan and North East Asia as an international partner and world-class creative innovation partner, helping global and Japanese companies to grow their business, their audiences and their brands. Since taking the agency's managing role, I have driven Japan's successful Go-To-Market strategy and positioning, delivering record breaking performance, double digit growth and expanding services to markets like Korea and Taiwan. Under my leadership, the office has put out the best work to date, and won a wide range of international awards, including D & AD, Clios, ADC, Webbys, Cannes Shortlist just to name a few. I have established and grown core in-market relationships with Nike, Shiseido, PONOS, Cartier, b8ta, Disney and Sapporo, and nurtured world-class work for Google and Fujitsu. I moved to Japan in 2017 from R/GA London, where I helped grow the London office from 30 to 350 members in 6 years. I led projects for Nokia and Microsoft, helped establish and grow Google’s global partnership through key projects like Google Outside, Google WorldCup, and Google’s Searching for Syria, and led the Nike tech work across EMEA, winning a Eurobest Grand Prix for Nike on Demand among many other international awards recognition. Before joining R/GA, I worked at Possible (formerly Schematic) pioneering innovative experiences like the digital betting system for Hong Kong Jockey Club and the Cannes TouchWall; web and TV apps for Microsoft and Nickelodeon, and global platforms for Vevo, Microsoft and Dell. I'm often speaking at international conferences like AdWeek, RISE, Digicon, DMS Seoul, Campaign360, and has authored articles in publications like The Guardian, Contagious, Marketing Interactive, Branding in Asia and Campaign.