Anthony Blue

Background

About Anthony Blue

Strategic merchandising and account leadership expert with over a decade of experience driving multimillion-dollar growth and operational excellence at leading global footwear & apparel brands. At HanesBrands, spearheaded Champion’s first global pinnacle collection—delivering millions in revenue—and forged multimillion-dollar partnerships through exclusive SMU initiatives and scalable go-to-market frameworks. At Puma, strengthened West Region performance by driving multimillion-dollar sales growth and optimizing assortment strategies via collaborative planning and advanced forecasting. At Nike, led NBA merchandise strategy, unlocking significant revenue gains and operational efficiencies through SKU rationalization, global allocation, and high-impact licensing programs. Held key roles on brand and strategic planning committees at Champion, Puma, and Nike. Areas of Expertise Strategic Go-to-Market Leadership | P&L & Budget Management | Key Account & Relationship Management | Data-Driven Merchandising | Exclusive Collection & SMU Program Development | Product Assortment Optimization | Forecasting & Open-to-Buy Planning | Inventory & SKU Lifecycle Management | Contract Negotiation & Licensing Partnership | Market & Consumer Insights Analysis | Revenue Growth & Sales Optimization | Project & Program Management | Executive Presentations | Operational Planning & Execution | Process Improvement & Lean Methodologies | Supply Chain & Distribution Coordination | Inventory & Warehouse Operations | Budgeting, Cost Control & P&L Oversight | Vendor & Partner Management | KPI Development, Tracking & Reporting | Resource & Capacity Planning | Cross-Functional Workflow Design | Risk Management & Compliance | Analytics (Power BI, Excel)