Anthony Ellison

Background

About Anthony Ellison

Specializing in helping organisations grow through commercial strategy development, with an emphasis on commercial execution, route to market design, channel optimization and capability building. Over 20 years of international leadership experience in sales, commercial and capability roles for leading blue chip organisations such as Procter & Gamble, Kellogg and SC Johnson. Have led teams at regional, local and channel level across Europe, managing established brands and business launches with a track record of top and bottom line success. In addition, to enable personal and organisational growth, designed and delivered best in class commercial capability programmes to deliver end to end commercial plans from impactful deployment and strategic selling via channel execution to customer engagement and negotiation. Interested in all forms of business, from start-up to global corporation. Experience in FMCG, interested in all consumer and service industries. High personal level of interest in outdoor activities (climbing, ski-ing, mountaineering)