Anthony George

Background

About Anthony George

I’m a strategic, digital-first leader based in Berlin with 16 years of experience driving marketing innovation and transformation across global brands, start-ups, and agencies. I specialize in translating business strategy into scalable, measurable programmes that deliver commercial and customer impact. My approach blends bold storytelling with data-driven insight - empowering teams to embrace new technologies, shift their mindset, and reimagine how they engage customers. Whether launching a new product, evolving internal processes or repositioning a brand, I put people at the center of every decision. I’m energized by opportunities to shape direction, improve how things work, and unlock growth for organizations ready to scale and transform. Career highlights:> Top-tier London agency foundations: omnichannel product launches for Fitbit, branded content partnerships at The Guardian, SEO content strategy for Reckitt Benckiser and digital media strategy and buying for Lidl > Transformation: Designed and delivered Google adoption programmes in brand strategy, programmatic, search, and mobile for Nestlé, Emirates, IKEA, and J&J - achieving consistently high feedback and impact across global teams > Founder, AEG Consulting Ltd: Advised clients including GSK, McCann, Ferrero, Bank of America, General Assembly (entrepreneurial education) and Unruly (London ad-tech scale-up) and Frieze.com on digital transformation, marketing and capability building > Current role at Boehringer Ingelheim: Leading personalization and AI-powered content strategy to enable omnicahnnel insight-driven marketing across 50+ markets