Anthony Glover

Background

About Anthony Glover

I am an experienced data-driven marketer currently working with the Bank of New Zealand to design & implement solutions that translate business objectives into informed A.I decision strategies and personalised customer communications. Formerly from the Giltrap Group, I had been part of the exponential growth of their marketing program, capabilities and business as a whole. I have developed marketing strategies, implemented successful campaigns, events, and managed projects, whilst helping lead a centralised team of 8 members who manage marketing programs for 15 businesses and 20 brands. My varied background across multiple marketing role types has given me very strong hands-on experience, empathy and in-depth knowledge of the customer journey, lead conversion, and brand advocacy, My specialisation in digital advertising, website development, CRM, data handling, and marketing automation, allows me to collaborate with senior stakeholders, designers and developers to transform a company’s presence from the inside out. Core Strengths Project Management/Digital Product - Management of large and complex creative or technical projects or product development streams from online portals and marketing, through to promotions and events. Digital Business Transformation - Transforming a company’s digital presence from the inside out with a customer centric approach. Marketing Strategy – Market positioning, brand definition, differentiation, vision, roadmaps and personas through to social media, CRM, print, outdoor, TVCs, re-marketing, content & big data campaigns. Digital Operations - team logistics, process design, 3rd parties, partnerships. Design - Graphic, UX, UI, branding, advertising, ideation, presentation, art direction, 3D modelling.