Anthony Goh

Background

About Anthony Goh

At QIAGEN, as Associate Director and Head of Commercial Excellence & Training, APAC, I lead regional efforts to optimize commercial operations and elevate performance. With 7 years at QIAGEN and extensive expertise in commercial execution, distributor management, and sales training, I drive initiatives that enhance profitability, revenue, and employee engagement. My work focuses on performance management, contract and pricing optimization, and sales enablement strategies. With a career rooted in learning strategies and onboarding design, I bring a structured approach to capability building, aligning training programs with organizational goals. My certifications in ACTA, SPIN Selling and Situation Leadership (SLII) certifications, it further bolster my ability to design impactful development solutions. I am committed to fostering partnerships with stakeholders and creating training ecosystems that empower teams across the APAC region.