Anthony Hocking

Background

About Anthony Hocking

Anthony Hocking.(Hockers) Anthony Hocking, is known to most as ‘Hockers’. After ten years of corporate slavery at BHP and Toll Holdings, Anthony one night over a Canadian Club, fresh lime and dry, decided to leave the fold and start his own marketing and events business – Blac List. During this time Anthony has worked on a broad range of experiential initiatives for businesses including Levi’s, The AFL, V Energy Drink, UBS, Red Bull, Channel Ten, Mastercard, Schweppes and a myriad of other large brands. With a firm focus on music integration and creative innovation, Anthony has helped develop a number of club nights into unique lifestyle properties incorporating merchandise, major music festivals and tours as part of their product mix. Anthony has more recently focused his attention on sponsorship and creative concept design / activation for large scale events including, major festivals including Woodford Folk Festival, Lost Paradise, Defqon1, Beyond the Valley, Electric Gardens, Yak Ales Melb / Sydney BBQ Festivals, Big Pineapple Festival to name a few – as well as the concept design and activation for major brand activations in-festival. Hockers is also involved in several entrepreneurial projects, including the Mothers Milk Bars, and the Post Office Hotel in Coburg Melbourne, ownership of club brand Poof Doof and an eclectic mix of other club and band nights all attracting the lucrative opinion leader market. Commercial rights agency - Blac List is now his main focus - managing the commercial rights for large scale music, lifestyle and sport events. Creative concept design and strategy for brands entering into the music and youth market is a passion and makes up a large piece of the Blac List puzzle.