Anthony Lagrasta

Background

About Anthony Lagrasta

Let’s brainstorm strategy, concept, branding, positioning, headlines and design. ideas! When it comes to advertising/marketing, direct mail/point-of-sale, and online attention, I know how to make them lean-in! Most recently, I helped not only grow client retention, but also increased new sales over 120 percent; equating to tens of millions per year. I'm an energetic and entrepreneurial branding, advertising and marketing professional who knows how to strengthen brands, craft strategy, and drive "creative". Understanding the use of combining internal resources as well as outside vendors, produces a winning dynamic that is able to meet marketing objectives. I have earned the reputation as the conceptual thinker, the big-idea person. Attacking projects from new directions ensure lasting effects on intended target markets. I get a sense of pride from successfully relying on creativity to work within tight budgets or timelines. I’ve found that projects that at first seem restrictive or even impossible, with careful planning, can turn out to be very successful regardless of parameters. My years spent at ad agencies and in-house marketing departments focused on new business, healthcare, finance, security, and high technology while my years in publishing encompassed automotive, aeronautical and international shipping.