Anthony Moschini

Background

About Anthony Moschini

After launching several major commercial studios in Manhattan, I transferred my skill-set into live-action and experiential production, executing a wide array of media campaigns and branded content for 22+ years. With my experience partnering with agencies—72 & Sunny, O&M, BBDO, and Sid Lee—I was invited to join the team at W+K NY to develop the experiential division and to work on accounts with an appetite for branded content. In doing so, I collaborated with the Strategy (Comms and Social) and Media Planning departments to forge best practices for content distribution. As global internet capabilities grew and our client's demand for original content paralleled those trends, we drove the bar higher with every new media plan and production. As an example, my team executed the first-ever live stream concert on Facebook for Bud Light’s Dive Bar Tour with Lady GaGa. This evolved into an ongoing campaign over four years with headliners like John Mayer, G Eazy, Cardi B, Halsey, and Bud Light's poster child, Post Malone. The program still grows today at ABI InBev under the Bud Light Music program and Seltzer Sessions. During Covid I worked with The Martin Agency to create a timely, culturally relevant documentary for Door Dash called Southside Magnolia (SouthsideMagnolia.com). Followed up by a return to dining with a sequel titled The Soul of the City which was premiered at the Tribeca Film Festival in New York. Specialties: • All forms of branded content with a focus on live-stream production • New media and technology, including AI-generated and Photogrammerty • Volumetric Capture solutions with Unreal integrations • Strategic planning and activation design for nontraditional OOH delivery