Anthony Olson

Background

About Anthony Olson

I am passionate about helping individuals discover the transformative power of adventure, whether that’s on two wheels, through outdoor exploration, or by embracing new challenges. With over a decade of experience in the outdoor industry, I am dedicated to connecting people with the right tools to pursue their passions. My journey began with competitive mountain biking and has since led me to explore the world through cycling, hiking, overlanding, and other outdoor pursuits. I’ve had the privilege of pedaling along California’s rugged coastline and biking through the French countryside for charity, as well as leading various adventure trips—from bikepacking to community rides. I’ve also learned directly from industry leaders in the United States, Europe, and Asia, which has provided additional perspectives about product development and the global market. These experiences have fueled my commitment to innovation and improvement, both in the cycling industry and the broader outdoor community. In my career, I’ve developed expertise in product line management, product design and market research, pricing, purchasing, competitive analysis, sales, and community engagement. I thrive in dynamic, fast-paced environments, where problem-solving, collaboration, and creativity are essential. I believe that adventure, in all its forms, is about pushing boundaries and making meaningful connections with nature, the communities we encounter, and the landscapes that inspire us. A deep dedication to public lands and conservation drives my work and exploration. I believe in the importance of preserving these natural spaces for future generations, ensuring they remain accessible to outdoor enthusiasts of all kinds. I am always seeking new ways to inspire others to embrace adventure, discover new horizons, and pursue their own journeys—no matter where they may lead. Let’s connect if you’re passionate about cycling, overlanding, the outdoors, or creating products and experiences that leave a positive impact on both individuals and the environment.