Anthony Pascarella

Background

About Anthony Pascarella

I'm a User Experience Designer at HIKE2 that specializes in designing and delivering engaging user experiences and clean UI designs. I’ve also helped build out the company’s brand materials and slide decks as well as designing marketing and event elements for the company's annual Innovation Summit. I believe user experience should be at the heart of every product, from tools and utensils to intricate graphics, websites and software. I’m a Pittsburgh native and a graduate from The University of Pittsburgh with a major in Digital Narrative and Interactive Design and an eye for stellar design work. I've recently completed Google’s UX Design Professional Certificate program, a rigorous seven-month course that has sharpened my UX and graphic design skills. I love visual design because I’ve got a passion for creativity and expression, thanks to a Creative Writing minor and my experience with graphic design, as well as an analytical personality backed by a knowledge of computer programming. These fields may not seem related at a first, but I believe that UX design, graphic design, and writing all share a common heart: humans. Every design is focused on the perfect blend of expression and application, with a little narrative thrown in for taste. Currently, some of my favorite app designs are Starbucks (for their smooth ordering process), Target (for their barcode-scanning feature), and Apple Weather (for a beautiful, elegant interface). ​ Want to know more about me? I love to write, sketch, and play the piano. I spend my weekends hiking and taking photos of particularly striking cloud formations. When I’m not outside, I'm frequently thinking about my favorite design elements (currently rounded buttons and the font Rockwell Bold), or looking for new inspiration, whether it be a piece of artwork, an eye-catching commercial on TV, or even a good book. I also love trying out new recipes (or, whenever they fail, ordering takeout from a favorite restaurant). I’ve got two dogs, both of which I love dearly, and three cats who love to say “Hi” on video calls.