Anthony Sarno

Background

About Anthony Sarno

B2B Sales and Marketing Consultant I help CEOs, senior managers, and business owners achieve top and bottom line goals by identifying their strategic differentiation which lays the foundation for profitable sales and marketing campaigns. I co-Invented THE REAL ROI, taught at the University of Wisconsin, and field-tested ROI Value Marketing and Sales with over twenty-five companies. My clients on average increased revenue 16% and reduced costs by 33%. I provided transformational leadership to help companies transition to customer-centric selling which resulted in track record of successful acquisitions and mergers. Differentiating your business and targeting niche markets has never been more critical for effective sales and marketing campaigns. ⇨ I am introducing REAL ROI Lean Branding and Positioning to reliably identify a firm's market differentiation and broadcast it via inbound marketing campaigns. Communicate why your prospects should do business with you rather than next best alternatives Resource constrained companies generate a higher ROI with less content, head count and expenses than industry spend averages and their closest competitors. B2B Marketing and Sales - Go to Market Strategy & Positioning, Solution Selling, Lead generation, Search Engine Optimization, Value marketing and sales, Content Marketing, Software as a service (SaaS), Marketing Automation, CRM customization, NLP copywriting Industries- Software, Analytics, Smart Cities, Information Technology, CPG, Legal, Financial Services, Manufacturing, Telecommunications, Supply chain. Fortune 50 Enterprise Skills - c-level workshop facilitator, IT business liaison, Data Warehouse architect, COTS acquisition, business analysis, object orientated modeling, metadata strategy and tools, data integration, commercial software & SaaS, business cases, SEI CMM