Anton Nikitin

Background

About Anton Nikitin

Results-driven sales leader with 15+ years in the TV and consumer-electronics industry, specialising in B2B growth, category management, and international market expansion. I’ve launched and scaled three brands across 16 countries, delivering double-digit revenue growth and full P&L accountability. My track record includes extensive collaboration with leading Chinese manufacturers and suppliers - from OEM/ODM negotiations to end-to-end product lifecycle management - ensuring competitive pricing, quality, and speed to market. Core Expertise- Sales & Business Development: Driving revenue, entering new markets, and exceeding KPIs - Product & Brand Strategy: Creating and scaling competitive consumer-tech brands - Global Sourcing & Supplier Management: Deep relationships with top Chinese factories and component vendors - Leadership: Building and motivating cross-functional, multinational teams Passionate about innovation and sustainable growth, I help organisations convert strategy into measurable results.