Anton Zlobin

Background

About Anton Zlobin

As the sole brand and marketing lead at Sperasoft, a Keywords Studio, I built the company’s entire marketing function from scratch — developing brand strategy, tone of voice, visual direction, and partner communication across 6 international studios. I’ve worked closely with global publishers such as Epic Games, KRAFTON, Activision, Gearbox and Bethesda, helping shape the perception of major co-development titles including Halo, Fortnite, PUBG, Warhammer Battlefield and Call of Duty. I'm passionate about shaping brands from vision and identity to launch, building live service content, and bringing clarity to both narrative and visual identity — all in service of creating meaningful, lasting experiences for new or established IPs. Let’s create something millions of players will remember!