Antonia Strakosch

Background

About Antonia Strakosch

Creativity is my lifeblood. With a PhD in Creative Writing and over 10 years’ experience creating boundary-pushing cross-channel lifestyle and FMCG content both agency-side and in-house, I love nothing more than inspiring audiences, galvanising communities and driving conversions across website, social, eDM, video and paid. Content management, content and brand strategy and creative storytelling are my schtick, and I'm also passionate (perhaps overzealously) about Tone of Voice. I've created many a TOV bible in my time, most recently - and deliciously - for Pink Lady® UK's effervescent Find Your Fizz campaign. From creating eyeball-capturing B2C content to overseeing high-performing eDMs from end-to-end, to directing in-house social media marketing and project managing creative photoshoots - with a dash of data-driven B2B comms and strategic corporate messaging for good measure - I have a single focus: driving measurable results for brands and businesses that increase market share. I get my hands dirty, is what I'm saying. And I absolutely bloody love it. A few other things I adore? Mentoring and inspiring creative teams to produce world-class content, and the values of kindness and compassion. In the workplace, I’m known for my creative thinking, effervescent spirit (I’m bubbly!), exacting standards and Capricornian determination to deliver exceptional work on time and on budget. I’m a fan of dressing up just ‘cos, and of seizing life at every opportunity.