Antonio Gentile

Background

About Antonio Gentile

17 years of complete Marketing and Business Development expertise in a multinational company collaborating within major system integrators, partners (direct and indirect) and major software vendors. Successfully demonstrated a strong capability to develop and execute marketing activities, keep strong relations with alliance partners and direct and channel partners in order to drive revenues achieving company target. Proven ability to deliver strong and sustainable go to market strategies and activities roll-out into highly competitive markets segments (Telecommunications, Public Sector, Finance, Small and Medium Business). Strong experience in Product Management and Business Development with mix of direct and indirect business; addressing all market segments (Small Businesses, Mid-Market and Large enterprise). Operative experience in the definition and execution of the whole Marketing product mix: Product, Price, Place, Promotion. 4+ years’ experience in Mondadori Editore, one of the biggest Italian publishing and communication company; working for three Business Divisions. I was responsible for Server, Networking and GIS software tests and reviews. I followed a project involving the analysis of geographic distribution of sales data, for planning future advertising investments. I was the store manager of the biggest PC unit in Milan managing a team of 4 persons. Specialties: Proven E2E marketing expertise: standard marketing activities (Product, Price, Place, Promotion), implementation and analysis of demand generation plans, business development, sales monitoring and analysis, channel activities: execution, tracking and reporting. Strong leadership and communications skills with the ability to adapt to a wide variety of environments and cultures.