Anu Menon

Background

About Anu Menon

I am a senior leader who is motivated by the vision of creating a better world. More specifically, the impact each of us can have on people and our planet. Fundamental to that, I have a very human approach to leadership. Passion, and drive underpinned by human values of courage, empathy, and honesty. I believe "success" is not just about building strong businesses, but harnessing the potential of people, and the imprint one leaves on another in an interconnected world. From a skills POV, I am extremely strategic, and I have a passion for building strong businesses by: thinking big, crafting a vision with (often) amorphous facts, understanding what consumers truly want, driving innovation, and distilling the drivers of a business to create a vision for growth, and galvanizing a team to deliver commercial results - all underpinned by a solid strategic thought process. I love enabling my team to think big, and nothing excites me more than working with a motivated team to deliver work that truly makes a difference. What I bring to the table is the ability to strategically build a strong business and teams. My approach is holistic (it takes more than one marketing lever), very consumer focused and insights driven. I view marketing as a core business function, a growth enabler, fundamentally playing a role in shaping proposition/positioning, reinventing the future via innovation, shaping product-market fit, pricing, product, and driving customer engagement via a full-funnel/STACKED marketing mix. I am best suited for growth businesses driven by purpose and passion, with room to flex all these muscles. Marketing is not about a debate between 'data-led', or ' the creative-led', its being consumer-led and utilising data/creative/technology to get closer to the consumer. A mix of creative, outside-the-box thinking and getting 'under the hood' with data. I have multi-channel experience (luxury, premium and mass; tech, retail, consumer) across global and local roles. I have experience across the mix: global innovation, brand positioning/brand proposition, marketing; strategy/brand planning, consumer insight research, agency management, brand innovation, product development, acquisition and retention, marketing campaigns, media (digital, print), budget management, and P&L management and Retail Marketing. I love doing what I do best: strategic, innovative work that moves the needle, coupled with a healthy dose of opportunities and lifelong learning.