Anu Narula
Search Engine Optimization Manager at J. Arthur & Co
Based in Haryana, India
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Seniority
Manager
Department
Advertising & Marketing
Location
Haryana
Industry
Advertising Services
Company size
27
Contact information
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a•••••••@jarthur.co
Phone
5 credits+91 ••• •••• ••••
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Background
About Anu Narula
Having 6+ years of experience in Internet Marketing, Lead Generation, Brand Development & Search Engine Marketing. • Developing Digital Marketing, SEO and Link Building Strategies • Corresponds Between Clients and SEOs • Conversion optimization (landing pages) • Provide SEO-related recommendations for site designs/architecture • Monitor analytics, establish conversion goals and funnels, events, advanced segments, advanced reporting • Social Media Optimization & Google Adwords (PPC) • Develop and optimize PPC campaigns as needed • Website Development Analysis • Client Relationship Management My Roles and Responsibilities: • Understanding Client's marketing objectives and fully analyzing their business and competitors. • Creating proposalsin PPT, Word and Excel and provide best possible solutions for client's requirement • Creating complete Search Engine Marketing strategy for clients, taking into consideration the marketing objectives, current positioning in their online sector, usability and design issues, and any technological constraints they may have. • Experience of working with development and design agencies and other third parties. • Implementation of SEO/SEM strategies, involving: building web pages with desktop and mobile friendly, conversion optimize pages, constructing content and recommending On-Page stuff, Develop and optimize PPC campaigns. • Viral Marketing Strategies: creating infographics, videos, Rich media videos (animated and motion videos) • Optimizing website blog for maximum Search visibility and Social Sharing of blog post for maximum brand exposure and traffic. • Managing Social Media accounts.
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