Anu Priya

Background

About Anu Priya

I’m a sociologist-turned-content strategist who believes stories can heal, inspire, and build conscious communities. My journey began with a curiosity to understand why people connect, what moves them, what inspires loyalty, and how meaning can be woven into every piece of content. With a background in Sociology and 4+ years of experience in digital marketing, I’ve learned to translate human insight into social media ecosystems that grow with purpose. At NeoYug (a spiritual wellness platform), I’ve led end-to-end content and community strategy, scaling our audience from 700 to 72K+, driving 9M+ reach and 936K+ engagements, and crafting IPs that sparked millions of conversations around self-awareness and growth. My work sits at the intersection of storytelling, spirituality, and AI, where I use automation, data, and creative intuition to design content experiences that feel deeply human and yet intelligently optimized. Previously, I’ve collaborated with brands like NASSCOM, People Matters, Singh Styled, Away Education, and WARC, developing campaigns that blend aesthetics with analytics. I’m currently exploring how AI can amplify conscious marketing, building systems that help creators and brands express their truth with more flow, less friction. When I’m not crafting growth strategies, you’ll find me dancing, watching films that move the soul, or in long conversations about purpose, art, and the future of creativity. Let’s connect if you’re passionate about purpose-led storytelling, spiritual branding, or AI-driven content growth.