Anubhuti Raikwar

Background

About Anubhuti Raikwar

Marketing professional with more than 10 years of industry experience in Brand Experiences, Brand Strategies Experiential & Sports Marketing. The initial few years of my career were specialized in Events & Activation of varied Brands but the last 5 years were primarily focused on Automobile Sector (NEXA, Hyundai & Kia) My last tenure was Cornerstone Sports & Entertainment Pvt. Ltd, where in I had the opportunity to understand the Influencers/ celebrity marketing and Brand across all the channels. Previously employed with Innocean India Pvt. Ltd. global Integrated Marketing Agency - Innocean Worldwide. A sister concern company of Hyundai & Kia Motors - My responsibility in Innocean India was to work on different campaigns for launching new products across categories. Each campaign involves assimilating different media and working together as one cohesive unit. Have managed the launch & activation some of the key products of Hyundai & KIA Motors. I have handled some of the prestigious Events/ exhibitions and Special Events of all categories. Ex Hakuhodo Percept - is a global marketing integrated agency of Hakuhodo International I was a part of core team working during the NEXA Launch phase - responsible for all Events & Special projects for NEXA. A 360 degree campaigns and communication approach - across owned, Budget & PLI management, Vendor & Agency management. Been lucky to start my career with various other agencies, where I was managing client servicing portfolio which working with behemoths clients like Maruti, Samsung, Honda and Oriflame. My ability to work effectively and efficiently, both independently and as a team has helped me explore my potential & taught me to adapt and grow.