Anup Kumar Saha

Background

About Anup Kumar Saha

Significant experience in Sales & Marketing; proficiency in formulating, developing and implementing yearly business strategies to ensure attainment of revenue goals and profitable sell-through; targeting assignments in Sales & Marketing # Achievement driven Area Manager; excellent track record of producing consistent top line & bottom line growth; offering over 10 years of experience across the sector # Devised business development strategies that have elevated brands from relative obscurity, forging alliances, driving revenue & growing profits in competitive markets # Established relationships, tie-ups with financially strong and reliable channel partners, resulting in deeper market penetration and reach # Bagged several awards and recognition for active contribution in turning around the business; achieved Sales Man of the Year Award with Michelin India Pvt. Ltd.# Developed and executed a robust key account management and engagement strategy; evaluated market conditions, emerging trends, devised solutions to ensure optimal position in the marketplace # Gathered & analyzed data and market intelligence from multiple sources; positioned brand by developing the right value proposition and offering it as the best choice for the target customer to displace other brands # Formulated sales plan, forecasts for each product (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales promotions # Key People Leader, who has successfully led & motivated teams towards growth and success in the organization with the right training