Anup Raj

Background

About Anup Raj

I am an Associate Professor of Marketing at Narsee Monjee Institute of Management Studies, Hyderabad, India. I have done my Ph.D from Lancashire School of Business, University of Central Lancashire, Manchester, United Kingdom. Prior to joining the academia, I worked as Head of Agriculture & Natural Resource division at RMSI for (a CMMI 5 level software company). I also worked as Branch Manager at GCMMF ( popularly known as brand Amul ) and Ogilvy & Mather & was media supervisor at FCB Ulka, New Delhi. I have published extensively in the reputed journals in Marketing & International Business on topics covering a wide spectrum of Marketing. My main research interests are in branding, emerging markets, agribusiness, corporate social responsibility, and sustainability. My research paper titled “How different are corporate social responsibility motives in a developing country? Insights from a study of Indian agribusiness firms” in Thunderbird International Business Review is among the top-cited papers in Wiley's publication. My other paper titled “Culture of Sustainability and Marketing Orientation of Indian Agribusiness in implementing CSR programs- Insights from the emerging market” in the Journal of Risk and Financial Management has been indexed by the Web of Science Core collection. My papers have also been published in, International Journal of Business and Emerging Markets, IGI Global publication, etc. My main teaching interests are in the fields of Strategic Brand Management, Integrated Marketing Communication, Marketing Management, Rural Marketing, and Agribusiness Management. I have taught courses at the undergraduate and MBA levels and has received teaching excellence awards. I have conducted more than numerous management training programs for state and central government, public and private sector organizations. I have also worked extensively on many social and developmental consulting assignments for government and multilateral funding agencies such as World Bank, International Finance Corporation, Japan International Corporation Agency, and GTZ.