Anup Shetty

Background

About Anup Shetty

Dynamic and results-driven merchandising executive with 14+ years of success at global powerhouses including Levi Strauss & Co, H&M and Uniqlo, with deep expertise in market entry, omnichannel growth and strategic merchandising across India and key Asia-Pacific markets. One of the rare retail leaders to have launched both H&M and Uniqlo in India, with a proven capability in orchestrating large-scale brand entries, building and mentoring high-performance teams and scaling businesses in complex, high-growth environments.Currently leading the Menswear and Non-Apparels category for Levi Strauss India, the brand’s largest revenue-driving segment. Successfully navigated the challenges of the COVID-19 pandemic by pivoting strategy, driving assortment innovation and strengthening digital presence—transforming the category into a growth engine. Conceived and scaled the SMU initiative from 300K to over 1.5M+ units per season, a key driver of Levi’s post-COVID e-commerce revenue and margin growth through localized design, pricing and digital channel expansion.Previously, led the country launch of Uniqlo India, following immersive training at Uniqlo’s Global HQ in Tokyo. Oversaw cross-functional business planning, forecasting and team capability-building to ensure a strong flagship debut and foundation for sustainable growth.Played a foundational role in launching H&M India, as one of the youngest members of the country launch team—shaping store rollout, merchandising strategy and stock planning from the ground up. Also served as the project coordinator between H&M’s global team in Sweden and India operations to deliver the brand’s online platform launch, ensuring seamless cross-border alignment and digital execution.Experienced in leading large teams, decoding market shifts and building assortments tailored to diverse regional consumers. Deep exposure to markets across India, Indonesia, Taiwan, Macau, Hong Kong, Bangkok and Tokyo, with a consistent record of delivering launch success, category growth and omnichannel transformation.