Anupam Narula

Background

About Anupam Narula

Prof. Anupam Narula has a total professional experience of more than 30 years in teaching, research, training, consulting, and industry. Presently he is working as a Professor of Marketing at Lal Bahadur Shastri Institute of Management, New Delhi. His association as a management academician has been with FORE School of Management New Delhi, Amity University (Noida, Tashkent, Dubai, Lucknow and Greater Noida campuses), Birla Institute of Management & Technology (BIMTECH), Greater Noida, Jaipuria Institute of Management, Noida, Guru Gobind Singh Indraprastha University, School of Management Studies, Delhi, Army Institute of Management & Technology, Greater Noida, Apeejay Institute of Management & Technology, Greater Noida among others. A consistent first-class holder, he has done Ph.D. in Economics, PGDBM in Marketing (Silver Medalist), and M.A in Economics. He has to his credit Certificate of Marketing course held at Nanyang Business School, NTU, Singapore and Case teaching and Writing techniques from an IVEY Business School, Ontario Canada. His Academic and Research pursuits have taken him across 20+ Countries around the globe. He successfully held various administrative & academic responsibilities as Founder Director, Dean, and HOD with premier B- schools & many new management education verticals in Delhi, NCR of India. He has presented 30+ research papers in various reputed international and national conferences at the University of Nevada, Las Vegas, IIMA, IIMI, ISB, IIT Delhi, IMI Delhi, Great Lakes Chennai etc. He also published 40+ research papers in Scopus, ABDC indexed journals and edited books, 40+ contemporary research articles in Brand Equity, Business World, Education times, The Hindu, Financial Express, etc, He has to his credit four books and three Copyrights from Govt. of India. He is on the editorial review board of two international and six national refereed journals. He has been invited as an external expert member for various Academic Advisory Boards, Doctoral Research Committees, Round Table Panel discussions, and Consulting Services. Dr. Narula has conducted several MDPs, FDPs, Executive Education Programmes, and Consulting assignments for Corporates, Government Organisations and Premier HEIs. Area of Expertise: Consumer Shopping Behavior, Service Marketing, International Marketing, Digital Innovation Strategy, Strategic Brand Management, Social Media Marketing, Next Gen Marketing and Marketing Strategy for Higher Education Institutions (HEIs). Email: anupamnarula@Lbsim.ac.in/narulaanu@yahoo.com