Anuprita C.
Head-category at Enrich
Based in Mumbai, India
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Seniority
Director
Department
General Business & Management
Location
Mumbai
Industry
Consumer Services
Company size
1.3K
Contact information
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a•••••••@enrichbeauty.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Anuprita C.
Professional with 20 plus year of Operations & Sales experience in Beauty & Wellness space. An industry expert in the Beauty domain which comprises of Beauty services, Dermocosmecutical services and Beauty Retail in Hair, Skin & Fragrances. An Expansion expert in my tenure have spearheaded and opened new markets with stores across various geographies and turned them store level EBIDTA positive. Increased footprints in expansion and built, operated, mentored young teams in new stores to help ramp up store profitability. My core competencies include developing strong relationships with all stakeholders, Managing large teams, mentoring and motivating them to achieve Organisation Top and bottomline objectives. Have delivered consistent high double digit YOY and MOM growth in existing markets, with breaking milestones in Sales with High street stores. Have given high volume growth in sales and managed 100CR annual targets and achievement with excellent NPS (Customers & Internal teams) CX scores and low attrition percentages. Have been part of special innovative projects in Beauty Retail, Health & Wellness Services and successfully launched those stores and headed those projects. Have managed plus team force in my tenure as an HR head, where we won accolades and awards in HR domain. Creating and executing long-term plans and strategies. Business development across all categories in Beauty, with a strong product knowledge across the Beauty and wellness domain. Developing and mentoring teams have been my strong forte and to help them achieve and set new milestones. Delivering Operational excellence, CX scores and P&L management across my tenure has sharpen my business acumen skills. In my category tenure have managed end -to-end product lifecycle, private label, have driven category growth up to 50X in key skin care brands and services. My mission is to leverage my expertise in Beauty wellness and retail to provide innovative and quality solutions to customers and stakeholders.
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