Aparna Kulkarni

Background

About Aparna Kulkarni

Brand and Consumer Marketing | MICA | DSP Mutual FundI’ve spent 18 years helping brands find what connects with people. My work sits at the intersection of marketing, psychology, and storytelling. From my early days in Indian television to luxury and now financial services, I’ve learnt that every successful campaign begins with a simple truth: people respond to what feels real.At DSP, I lead brand and consumer marketing with the belief of making complex investment ideas simple, human, and relatable. Earlier, at the Natural Diamond Council, I helped modernise how India perceives natural diamonds through digital-first storytelling and performance marketing.I’m driven by curiosity, culture, and the psychology behind why people do what they do. And I enjoy building brands that make people stop, think, and feel, even for a moment.