April McCormick

Background

About April McCormick

I’m April McCormick, an experienced content strategist, senior editor, jump-in-and-get-it-done writer, and SEO wizard with a proven track record of developing and amplifying brand identity, voice, and vision. I love leading high-performing teams and creating data-driven, engaging content that aligns with brand objectives. What I’m looking for: I’m looking for Senior Editor, Write, Content Marketing Specialist, Content Strategist and Commerce Content Managing Editor roles I’ve previously worked at Yahoo, Dotdash Meredith, PowerChord & full-service advertising agencies Here’s how I will contribute to your team: I bring more than 15 years of experience in content strategy, overseeing a wide range of digital content formats. My approach is always rooted in the brand’s vision, SEO data, audience insights, and a commitment to creating content that resonates with the target audience and driving measurable results. Strategic Content Creation: In my most recent role, I exceeded my 2024 content traffic goals by 230% by designing and executing content strategies that aligned closely with brand objectives. SEO Expertise: I specialize in designing SEO campaigns that not only improve rankings but also drive conversion through optimized, high-quality content. Collaboration and Team Leadership: I thrive in cross-departmental environments, working with writers, designers, social media teams, vendors, and subject matter experts to produce cohesive and impactful content. Managing teams and workflows is my forte. Audience Research & Analysis: I conduct in-depth audience research and competitor analysis to shape content strategy, ensuring we stay ahead of trends and deliver the right message at the right time As a corporate content strategist, I have a winning track record of producing top-notch blog and social posts, email drip campaigns, collateral, case studies, one-sheets, whitepapers, packaging, and everything in between. Skills: Content Marketing, Content Management, Senior Editor, Senior Writer, Content optimization, Team management, SEO keyword development, Full-funnel content package planning, Annual content calendar creation, Research and rubrics, Product testing, Transactional content, Branded content, Analytics, Newsletters, Social media, Blog posts, Cross-department collaboration, Stakeholder reporting, Asana/AirTable, Slack/Teams, CMS/WordPress, Keyword research (Ahrefs/GA/Looker/Semrush/Moz)