April Mueller
VP Brand Strategy at Bianchi Candle Brands
Based in United States
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Seniority
Vp
Department
Advertising & Marketing
Location
United States
Industry
Manufacturing
Company size
13
Contact information
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a•••••••@marketstreetcandleco.com
Phone
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Background
About April Mueller
I've spent my career making creative bets that pay off commercially. I founded Good Chemistry and grew it to $40M+, the #1 women's mass fragrance at Target with placement across Whole Foods, CVS, Walmart, and Anthropologie. Before that, I helped transform ILLUME from an $8M contract manufacturer into a design-first house of brands doing $100M across mass, specialty, and lifestyle channels. What I actually do: take an idea that doesn't exist yet and build the brand, the team, and the system around it until it ships and sticks. I've done that with SKUs, a 30-person multidisciplinary team, and a 97% hit rate. The creative part and the business part aren't in tension for me - that's the whole game. Right now I run a deliberate portfolio. I lead brand strategy for a growing CPG company while building SMRK®, a brand I'm founding from scratch with a close collaborator network. Turns out the best way to keep learning is to keep building.
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