Apurva Sehgal

Background

About Apurva Sehgal

Salesforce Administrator with over six years of experience in transforming complex Sales and Service Cloud organizations into streamlined, scalable systems. I support more than one hundred users, serve as the technical owner for high-impact rollouts such as the Salesforce Outlook plugin and the management of the full lifecycle of Salesforce Campaigns. Additionally, I work extensively with ADvendio, a Salesforce-powered media sales platform, to ensure the seamless execution of ad-sales operations across media campaigns, booking, and invoicing processes. I develop automation at scale—over 20 Flows, Triggers, and Approval Processes—reducing manual effort and enhancing data quality. I produce decision-ready reports (more than 50 reports and dashboards) that improve SLA adherence and provide sales, service, and leadership with real-time visibility. On a daily basis, I manage user support cases, refine role hierarchies and permissions, and oversee deduplication processes. Additionally, I facilitate onboarding, provide case-handling training, and develop documentation—assisting teams in achieving greater efficiency with cleaner data and enhanced controls. I demonstrate particular strength in environments where stakeholder alignment leads to measurable outcomes.