Aqib Ateeq

Background

About Aqib Ateeq

Leading Philip Morris International's brand visibility and cycle planning, my role involves strategic market management and driving growth in key areas. Leading go to market strategies for new brand launches. Successfully launched Nicotine pouch brand in Pakistan crossing over 17 cities in 8 months. Achieving brand awareness of 63% within first 3 months of product launch with strategic visibility and communication strategies across channels. We've achieved a substantial 9% YOY primary growth, implementing innovative GIS routing to enhance the sales team's coverage capacity. Our efforts contributed to a 20% regional volume increase and a revenue impact of $2.3 million annually. With expertise in client relations and proficiency in Microsoft Office, my tenure as Area Manager empowered our team to achieve year-on-year growth in sales volume and value. By spearheading key projects, such as the integration of sub-distributors, we've significantly expanded our market reach. This strategic approach has fortified partnerships with major Chinese accounts, reinforcing our competitive position in the industry.