Archit Singh

Background

About Archit Singh

Advertising should be meaningful - reaching the right person at the right time, in the right way. AdTech is at the forefront of innovation, with emerging channels, social platforms and AI reshaping how we plan, target, and measure. With 6+ years in AdTech, I’ve had the opportunity to collaborate with marketers, builders and sellers across the programmatic ecosystem. Along the way, I’ve worked on challenges in identity resolution, clean rooms, privacy-safe data activation, CRM/CDP integrations, and incrementality measurement—building solutions that tie real business outcomes back to media investments. Healthcare advertising in the U.S. grew 34% from 2018 to 2023 and is projected to grow 45% by 2033 to exceed $34B. In this highly regulated space, data-driven, compliant marketing is increasingly vital. I’ve contributed to the growth of this vertical at MIQ by helping develop first-to-market, HIPAA-compliant measurement solutions for pharma, HCP, and HCO brands—focused on outcomes like claims and appointment attribution. In commerce, where retail media continues to be one of the fastest-growing and performance-driven channels in marketing, I’ve supported CPG and retail brands in activating across different RMNs—gaining expertise in Amazon ads, AMC and Amazon clean rooms. I’m excited to keep building in a space where real outcomes meet responsible innovation.