Ardee Coolidge

Background

About Ardee Coolidge

Ardee believes that the best marketing connects with someone’s heart and empowers them to be a better person than they were before. In an age of “click bait,” “fake news,” and robotic campaigns that treat people like cogs in a global machine rather than human beings, there’s greater opportunity than ever for marketers to leverage digital technology to meaningfully create value for consumers at scale. Especially in the world of non-profit marketing and fundraising. Since 2016, Ardee has worked at Care Net in their marketing and digital fundraising efforts. As Director of Marketing and Communication, Ardee manages Care Net’s website, online store, donation pages, landing pages, digital appeals, and social media outreach. Since 2016, Ardee has helped grow Care Net’s email file by more than 556% and increase online donor conversion by more than 130% through constant testing and optimization of Care Net’s email, web, and Facebook campaigns. Ardee also co-hosts the weekly Marketing Trench Warfare podcast with Tony Cavicchi, Director of Digital Response at Hillsdale College. On this podcast, Ardee helps listeners grow their career, build a brand, and embrace cutting edge innovations in digital marketing.