Ari Wexler

Background

About Ari Wexler

As a digital and healthcare marketing executive, I have more than 20 years of experience driving brand success through a unique blend of strategic rigor, agile client service leadership, and cutting-edge omnichannel technologies. Throughout my career, I have earned a reputation as a transformational and data-driven health marketing executive known for modernizing the brand experience through integrated customer engagement strategies. My leadership unites teams to create holistic, measurable digital marketing plans enhancing brand perception and driving revenue growth. Channel/Discipline Expertise- Multichannel/Omni Strategy and Campaign Execution - Paid & Organic Search strategies - Programmatic/Retargeting Media engagements - Social Engagement (Facebook, YouTube video implementations, direct response)- Patient/HCP CRM Strategy (Segmentation, Call Center integration, Database marketing)- Electronic Medical Record advertising and Data Exchange - Professional Portals (Strategy and Execution for PfizerPro.com)- Marketing Tech platforms (Veeva, Oracle, Adobe Enterprise, TURN, Rocketfuel)- Marketing Analytics (Crossix, Comscore, Google, Symphony, Media Mix Modeling) Therapeutic Category Expertise- Rare disease - Rheumatology (Supplier)- Hematology/Hema-Oncology (CLL)- Deep CNS (ADHD, MDD, Alz Disease, GAD, Schizophrenia)(Client-side & supplier)- GI Health/IBS-C (Client-side & supplier)- Women's Health (Supplier)