Arianna Testi

Background

About Arianna Testi

Are you a purpose-driven brand in the tech or food industry trying to stand out in a crowded global market—while keeping up with digital transformation, sustainability goals, and ever-evolving customer needs? Imagine building a brand that doesn't just sell, but resonates. One that connects meaningfully with people—internally and externally—across countries, platforms, and cultures. That’s the kind of marketing I believe in. As a People-first Marketing Leader, I’ve spent 10+ years helping companies across Europe and the US grow with integrity, blending data-driven strategy, creative storytelling, and a deep commitment to sustainability and innovation. From launching digital campaigns in France and the UK To leading global communications for an Italian food company To crafting loyalty programs and training paths tailored to multilingual audiences To writing the first-ever sustainability report to align internal culture and external branding —I’ve consistently worked at the intersection of growth and purpose. But I’m not just about campaigns and KPIs. I’m passionate about how we lead and collaborate as much as what we deliver. I believe that marketing leadership today requires empathy, clear vision, and the ability to empower cross-functional teams—especially in fast-paced environments. I bring: Strategic Branding & International Marketing Sustainability Communication & CSR Storytelling Digital Transformation & Project Management Team Leadership & Culture Building If you're a company in the tech or food industry looking for a Marketing Manager who can turn strategy into impact while valuing people and purpose as much as performance, let’s connect. Let’s create campaigns that matter. Let’s lead with kindness and clarity. Let’s build brands people believe in.