Ariel Lopez

Background

About Ariel Lopez

I’m a Strategic Insights & Research Leader with 7+ years of experience turning data and human behavior into strategy that fuels growth, innovation, and storytelling.My work blends behavioral science, AI-enhanced research & analytics, and creative strategy to uncover what truly drives decision-making, from why consumers choose one brand over another to how they emotionally connect with ideas of trust, quality, and identity.At Reckitt | Mead Johnson Nutrition, I lead research integrating AI-powered analytics, mixed methods research, and behavioral segmentation to guide product innovation, media effectiveness, and brand positioning, and storytelling across consumer health portfolios. Previously, I built and scaled Voice of Customer programs for Saks OFF 5TH, connecting the executive team directly to consumer experience and retention opportunities. Whether I’m mapping a category architecture, leading brand-lift studies, developing an always-on consumer closeness platform, or mentoring insight talent, my focus is always on activation - translating insight into action that moves both people and markets.I’m passionate about connecting technology and empathy, using advanced tools to surface human truth faster, growing teams, and translate insights into measurable business outcomes.Core Strengths: Consumer & Brand Insights | Behavioral Science | Media Effectiveness & ROI | Qualitative & Quantitative Research | Brand Strategy | Storytelling | Leadership & Mentorship | Predictive Analytics | Segmentation | AI-Enhanced Research